Even if you're an experienced digital marketer you might want to be on top of digital marketing trends. This is essential for professionals who want continuous improvement. Each year, there are many new developments in digital marketing. You will need to have a good understanding of algorithms and other features in order to launch successful marketing campaigns. This article will discuss digital marketing trends in 2021. Keep reading to find out more.
1. Chatbots
Chatbots are a hot digital marketing trend this year. This is basically artificial intelligence powered technology. Customers can chat with this bot to receive answers to their common questions.
You can use this feature as a business owner to interact with customers and clients. Because many people may visit your website at once, this technology allows you to chat with hundreds of customers simultaneously. Chatbots work around the clock and don't cost anything.
2. YouTube Shorts
YouTube has recently introduced "Shorts", another amazing feature. It is essentially a variation of Instagram Reels. The goal is to create a short video of around 15 seconds.
This kind of short-form video has been growing in popularity. This feature is ideal if you already have many YouTube subscribers. YouTube Shorts will not be available to others until their channel grows.
3. Voice Search Optimization
According to research, half of teenagers today use voice search every day. This data can give you an indication of the future popularity of voice search.
Google claims that voice search accuracy has been up to 95% with its systems. Another prediction states that by 2022, voice search will make up half of all online sales. This opens up lucrative opportunities for digital marketers. This makes it crucial to optimize your website in order to be able to use Easy Voice search.
4. AI in Marketing
According to reports, Artificial Intelligence will soon control many aspects your life. It is clear that the future will bring about major changes. 6 out of 10 internet users now use chatbots with artificial intelligence to answer their queries across a variety of apps and websites.
In fact, most content on social media platforms are categorized using AI to ensure users stay engaged. Artificial intelligence is an excellent tool.